Pay Per View

Pay per View on the DirectCPV. The sales letter looked quite interesting and I bought that short report about how to use PPV traffic to generate affiliate sales and leads. A nice read, but fairly expensive for the amount of information that was provided. But that’s another story.
Anyway, you may finally want to know what Pay Per View advertising? It’s Adware traffic. Simply as that. But wait, before I hear you say that Mr. Querblogger has gone wild and is now on the Blackhat side or something like that, be assured that PPV advertising has nothing to do with any illegal stuff! On the contrary, PPV is probably the most targeted and cheap advertising method out there.
PPV traffic is provided by big advertising networks like Media Traffic, Traffic Vance, Adonnetwork or Zango. These networks usually have huge databases of user who have WILLINGLY installed adware on their PCs, most times by installing a toolbar, free games or software for example. Such ad networks will publish your ads as Popups or Pop-unders to all these users whenever a certain search keyword or even URL is triggered.
Basically a PPV network works much like a PPC ad network like Google Adwords for example. Advertisers are able to bid on certain keywords and URLs. Whenever a user who has installed Adware on his PC does a search on a search engine or even directly types in a URL in his browser, a Popup or Pop-Under with your choosen ad will automatically appear. Each time this happens you get charged a certain fee, just like with PPC ads. The big difference is the cost of a single ad view.
Typically bidding on major search terms like “weight loss” or “credit cards” for example can easily cost you several Dollars per single click. PPV traffic, which is nearly as much targeted as PPC traffic, will cost only a small portion of that. Usually you’ll find click prices in the range of 2 or 3 Cents and that’s a BIG difference in my opinion. With PPV traffic you’ll get the benefits of targeted advertising to a much lower cost than other advertising methods. Another big plus is the option to advertise your referral links and CPA offers directly, you don’t need to mess around with Quality Scores and have to build a landing page for example! There’s just one question left, what about conversion rates?
And that’s probably(I don’t know yet) a major downside of Pay Per View advertising. Because the ads are provided in the form of a Popup or Pop-Under and the traffic has therefore less “quality” than PPC for example, many people will simply just click away your ad and forget about it. But since you can advertise for such cheap prices, it’s still a valuable method of promoting your products, CPA offers or whatever you feel like promoting.
During the next days I will start a case study (actually I’ve already started a first test) and give you a real example on how PPV advertsing works and what you might expect from it. It will be interesting to see how my ads will convert and if I’m able to make some profits or not.
Feel free to check back soon, you’ll save some good money while letting me test the whole PPV thing for you first (I’ve already spend nearly $300 for getting the rigth infos and funding my PPV account).

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